Have you seen the canvass shopping bags at Cub Foods or your local grocery store? Jessi and I bought a few a while back and they are fantastic! The larger bag allows us to carry more items than the standard paper bag, they save us empty bag storage space as we are no longer coming home with both paper and plastic bags, and of course they help the environment by not creating as much plastic waste and by saving our precious tree resources.
I recently made the decision to carry the green factor over into my business. If you are on my mailing list you may have already noticed that you are receiving less paper postcards and have begun to receive eCards from me advertising my listings and upcoming open houses.
Environmentally, to go green is a no-brainer. Where I stumble a bit is when I view it from a marketing perspective. Are eCards as effective in marketing my business and my clients homes? On one hand is the fact that everyone receives a lot of junk emails. You may not receive my email either because it is filtered out before you see it or because it is overlooked as unimportant. On the other hand, a lot of paper mail is simply tossed out as junk mail and never looked at. There is also the fact that an eCard can be more interactive. By clicking a link on an eCard you can view more information and photos and even access a virtual tour of a home you may be interested in.
Ultimately I want to do what is best for the environment but at the same time I have a duty to my clients to do the best job of marketing their home as possible. So this is where your opinion comes in. What are your thoughts on postcards via the mail vs. eCards in your email inbox?
Click the comment button below and let me know your thoughts. Tell your friends about this blog entry and let them weigh in as well. If you aren't currently on my mailing list or want to be added, send me your current email address to newman@newmansellshomes.com and I will include you on my eCard emails. Don't worry, I plan to send them out once or twice a month at the most!
breaking my silence...
12 years ago
7 comments:
Great site! I like the eCard because of the environmental savings, plus the bonus features of seeing the property. Thanks for the updates!
Heather
Eric, I agree with you, and you are to be commended for your advocacy.
Mary H
Agreed. Especially when I receive a high frequency of paper mail from the same source, I tend to have a negative reaction because of the environmental "cost" of the communication.
Email also allows me to deal with the message when I choose to be at my computer, rather than cutting in to that just-got-home, trying-to-get-dinner-ready, catching-up-on-the-day family time when I happen to bring in the mail. (For me, intrusion into that time generally means the trash can for any messages that aren't significantly relavent.)
Eric - You know my household...we love any new technology. I see the benefits of something you can hold, but what isn't going electronic these days? I believe it is worth the effort to do what you can. Plus - once one gets clicking - look at the opportunities for more marketing than before!
Just happened to go and read your blog before I checked my email. Going green was a great article. I do notice and read your postcards, however, probably doing a little less maybe a great idea for saving the trees. Doing an e-card may be quite effective for those who are on computer more than I am.
Personally, I look at my junk email more than my regular junk mail. When I get home from work - it's family time, so I don't spend a lot of time thinking about the mail. I would pass the information onto more friends if I received an eCard.
Thanks to everyone who left a comment. If anyone else would like to comment I would love to have more. It looks like hands down the support is in the corner of moving toward eCards for both the environment and marketing purposes. Thanks everyone!
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